CREATIVE SESSION
Client: W Hotel and Ofive
Media: Ofive and Trax magazine.
Agence: Sources mgmt

In 2013, Kodh was asked to imagine a musical and entertaining solution to promote the W hotel Opera.
Because music is always now, live and by redefineing the space of the W, he imagined a performing act where artists are performing a freestyle of 20min inspired by the location.
Because Music needs to get spread, Ofive and Trax magazine were choosed as a strong media platform.

FKJ, was the first artist to perform in december 2013, the programm was broadcast on Ofive (1M viewers/mth on the network), Trax magazine promoted the program in its electronic community (90k).